Bathed dog in a towel, featured products Fresh 'n Clean® gallon formulas for groomers.

A Fresh 'n Clean® Dog Means Happy Customers.

Longest lasting fragrance available. Lasts up to two weeks.

Trusted formulas

Fresh ’n Clean® is the #1 groomer-preferred brand of grooming products. Our trusted formulas; exclusive, long-lasting scent technology; and comprehensive grooming product selection deliver the finest grooming service for dogs and the happiest experience for their owners. Exclusive grooming products supplier of the Animal Behavior College.

Ask the Expert. Grooming questions? We've got the grooming experts... and the answers.



Deshedding Pre-wash
  • Reduces loose coat before bathing
  • Seals follicle for easy pre-wash combing
  • Reduces blow-out time
  • Reduces after-bath shedding


  • Cleans skin & coat
  • Soothes skin with Vitamin E and Aloe
  • Strengthens & protects coat with protein
  • Rebalances moisture in skin & coat
  • Specialty formulas: Itch Relief, Dry Skin, Odor Control, Flea & Tick, Whitening, Tearless


  • Replaces essential oils & softens skin
  • Strengthens hair & adds luster
  • Helps eliminate mats & tangles
  • Helps repair damaged hair


Crème Rinse
  • Seals & protects hair shaft
  • Yields softer, smoother, shinier coat
  • Helps repel dirt & grime
  • Frees mats & tangles

What’s one thing that keeps customers coming back?

What’s one thing that keeps customers coming back?

Consumer research has shown that the long-lasting scent of a freshly groomed dog is one of the primary markers of customer satisfaction with the grooming service. Fresh ’n Clean® grooming products have the industry’s longest-lasting scent technology, with fragrances that last up to two full weeks.

What really makes a shampoo professional?

What really makes a shampoo professional?

Formulation. Safety. Ease of use. Results. More dog groomers choose Fresh ’n Clean® products than any other brand, because we offer:

  • Extended-release fragrances that last up to two weeks.  
  • Targeted formulations for every dog, breed and need. 
  • Soothing ingredients, fortifying proteins and hydrating moisturizers. 
  • pH-balanced, soap-free formulas free of residue-causing chemicals.

Why are the new concentrated formulas 15:1?

Why are the new concentrated formulas 15:1?

Fresh ’n Clean® professional grooming shampoos are packed as a 15:1 concentrate in a one-gallon size to provide all the results groomers demand plus the long-lasting fragrance the Fresh ’n Clean® brand is famous for. The 15:1 concentrate allows groomers the opportunity to produce 15 gallons of grooming product out of one gallon of concentrate.